Go-Auction Lite

The Go-Auction Lite package is ideal if you want your own, professional, feature-rich website that you'll find easy to manage, and your customers will love to use. Take a look at the features below and get in touch to request a demo. With the Go-Auction Lite package, you'll get up to 2 hours of support from a Go-Auction expert each month. 

Features your customers will love

Your website will have these great features that your customers will love...

Mobile Ready

Your Go-Auction website will be mobile-ready (or 'responsive') - meaning it will look and work great on whichever type of device your customers are using - be it desktop computer, laptop, tablet or mobile.  

Auction calendar

Your website will feature a powerful auction calendar listing your current and upcoming sales. Go-Auction handles split-day sales effortlessly, making it easy to show your customers which lots are in which session. 

Lot listings

Go-Auction makes it easy to list your auction lots on your website. As well as handling split day sales, you can set reserves, bidding increments and highlight certain lots that you'd like to promote. 

Absentee bidding

Turn visitors into bidders! With Go-Auction your visitors can register to bid and submit absentee bids through your website. Bidders will also be able to manage their bids and contact details via their 'My Account' area of your site. 

Multiple lot images

Go-Auction lets you upload multiple images for each lot, plus there's a powerful image-zoom feature that your customers will love!

Lot search & wishlist

Allow visitors to quickly search your auctions for lots that interest them - they can even add lots of interest to their very own Wishlist. 

Condition reports

Optionally, you can allow customers to request condition reports through your website. Once a condition report is done, quickly post it to your website so all can see it. 

Sold Lots

Stop unnecessary phone calls by uploading your sale results, plus add results to your own Sold Lots Archive so clients can see your achievements.

Drive valuation enquiries

Encourage your visitors to give you items to sell with an online valuation request form you can customise to your exact requirements.

Opt-in marketing

Keep your customers engaged by allowing them to sign up for Lot Alerts and Newsletters. Go-Auction takes the hard work out of managing email lists, and keeps your data safe and secure. 

Social Media integration

Link your site to your preferred social media platforms, and build interest in your auctions by letting your visitors share content to theirs.

News updates

Keep your customers up to date with your latest news and events by posting news items (sometimes called 'blogs') to your website - Go-Auction makes it quick and easy and your customers will love it!

Tools that will make your life easier

As well as the great features listed above, you'll have access to a variety of tools and services that take the hassle out of website updates...

Simple website editor

You'll be able to keep your website up to date using our simple Website Editor tool - it takes the pain out of web management! Our tool is really simple to use, no technical knowledge is required. 

Easy administration

You'll be able to easily administer website users, registered bidders and bids using our simple administration screens. 

Hosting, security & backups

Go-Auction is a cloud-based system, so all your hosting, security and backups are taken care of for you as part of your monthly fee. 

Fully configurable

Go-Auction is fully-configurable to your exact needs - set your own rate of buyers premium, minimum bids and reserve amounts, and set rules for bidding increments. 

Automatic emails

Go-Auction sends out emails automatically when certain things happen - for example, when a user registers to bid. You can customise the emails to say exactly what you want. 

Customisable lot categories

Set up 'lot categories' - categories that will make it easier for your visitors to find lots that interest them, and also mean that users can register their particular category interests to receive lot alerts. 

Built in digital marketing

Digital marketing is really easy with Go-Auction and it keeps your customers engaged. As well as managing your Newsletters, our powerful Lot Alert feature tailors emails to your customers interests. 

Web stats

Working with Google Analytics, our powerful web stats make it easy to see how your website is performing, all from within your Go-Auction system.


Want to know more?

If you're interested in what Go-Auction can do for your sale room, please complete the form below and one of our team will be in touch.