Auction Back-Office

The Go back-office system is a powerful, intuitive and highly configurable system that supports all aspects
of an auctioneer’s business operations. Cloud-based with ‘2-factor’ authentication for added
security, the system can be used on any device from anywhere with a wi-fi or mobile signal.

With a great feature set as standard, the system can be developed with optional features and extensions.







End-to-end auction management

Run your auctions from valuation right through to payment with everything in between including valuations, receipts, bid registration, auctioneer’s book, invoices, statements and much more.






Powerful client database

See every client’s history including bidding, buying and selling, through a single record. Easily add clients to marketing lists and create marketing alerts.









Simple stock control

Keep track of your stock throughout the auction process and see sales history, bid history, vendor details and much more at a glance.





Advanced accounts functionality

With the advanced accounts pack you can cover every conceivable transaction and export to your accounts software with ease.









Comprehensive marketing tools

Build laser-focussed, fully GDPR compliant marketing lists in minutes to make sure your campaigns have the highest possible conversion rate. Integrate with Mailchimp to manage your advertising campaigns directly from Go Auction, leveraging your data to the best advantage.





Complete website integration

The Go Auction system is most powerful when you run the back-office and website CMS combined. Data flows seamlessly between your systems, saving hours of time by cutting out repetitive tasks and offering unique opportunities in marketing and data insights.










Keep your old data

Whatever back office system you’re currently using, you can migrate your legacy client and stock data into Go using our unique 'self-drive' data-importer tool. Auctioneers have switched to Go from Bidmaster, RFC, Navision, PACTS and GAP Office.

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