Auction Website CMS

Our website CMS system is built specifically for auctioneers to give you an online web presence
that helps boost your brand and build customer engagement through direct interaction.

Go gives you an industry-leading website with the benefits of bespoke design, at a sensible budget.





Design and styling unique to your business

Our design team will consult with you on how the website will look and function, giving you the freedom to develop a site that is distinctive and enjoyable for your customers to use.


Easy yet powerful content management

With the Go CMS (content management system) you have the flexibility to add and edit pages with a host of highly configurable design elements and have new, dynamic content published in minutes without the need of expensive web consultants.






Commission bidding and live-bidding integration

Your customers can leave and amend commission bids through your website and keep track of all their activity through their client account. This automatically updates the Go back office system so that you can see any client’s activity at a glance.


Automatic lot highlights

When you catalogue that great lot you’d like everyone to know about, tick a check box and it immediately appears on your website with no further intervention. Auction highlights will also appear automatically so that you can keep your web content fresh with the latest news and results.







Auction Calendar

Your dynamic auction calendar keeps customers up to date with your forthcoming sales with ‘Remind Me’ buttons to keep them coming to bid back when you go live.


Powerful analytical tools

Your website visitor stats are always visible to you so that you can see what content is getting the most attention. With Google Analytics integration, you can take advantage of industry-leading tools to engage with your visitors and keep them coming back for more.






Customer login, wishlist builder and lot alerts

Your customers have plenty of options when logging in to their online account. They can keep track of their favourite items with a wish list that automatically emails them with a reminder to bid before they miss out. They can also set up lot alerts and express category interests to help you target marketing to buyers who’ll be genuinely interested and more likely to buy.


Online payments

With SagePay integration you can allow buyers to pay online securely with an industry leading e-commerce portal, giving you and your clients complete peace of mind. Invoices paid online automatically update your back office accounts, keeping you free to concentrate on building your business.



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