Go Auction helps you build brand identity, streamline business processes, and utilise your data to drive growth.

All on cloud-software that works from anywhere.



Back Office

A feature-rich system that gives you all the tools you need to manage your business. Features include full client management, inventory management, sale-day and post-sale functions, finance functions, AML and GDPR compliance modules, as well as key business reports.


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Web App

Go’s Web App integrates simply into your existing website – giving you powerful features such as ‘My Account’ pages, Auction Calendar, Lot Search and Absentee Bidding. The My Account area means your clients can view their settings, preferences, bids and invoices through your website. The Website App allows you to host integrated timed auctions directly on your website, and allows you to offer live-bidding through your own website via API.


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Website CMS

Go Website CMS gives you the freedom to manage your own website and take advantage of the powerful integration features that can be used throughout your entire website. With the Website CMS you have full control to create pages, blogs, slideshows and show lot highlights - all through an easy to use interface.


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Timed Auctions

Go Auction has advanced timed auction functionality is available when using the Back-Office system combined with either the Web App or the full Web CMS. All the features you need including lot countdown, auto-extend to stop 'sniping', feedback for the client as to what they are winning and losing, auto-emails to let clients know when something changes.