How it works

Go-Auction is the auction management system that gives you everything you need to promote and manage your auctions.

Simply put, Go-Auction does everything you need to effectively operate your website. Developed by people with extensive auction experience, Go-Auction is the simplest, most effective auction-management system currently on the market. Here's an overview of what you get with Go-Auction...


Go-Auction - key features

Your own website

Your own powerful, user-friendly website, designed and branded just for you.

  • Designed and styled for you, on your own domain with your own logo and branding.
  • Mobile-ready (or 'responsive') - meaning it will work and look great on all types of computer and phone.
  • Social Media integration - link your site to your social media pages, and let visitors share your content.
  • Web stats at your fingertips - with Google Analytics built in it's easy to see what's going on.

Your auctions online

Go-Auction allows you to showcase your auctions on your own website.

  • Upload your catalogues quickly and easily - no 'tech' hassle
  • Set auctions up to show vital sale information, session times, viewing times
  • Split-day sales are easy with Go-Auction
  • Lot listings, multiple images, powerful image zoom feature your customers will love

Easy administration

An easy-to-use interface to update and manage your website.

  • Set your bid increments, minimum bids and buyers premium rates
  • Create and edit web pages easily
  • Set up split-day sales
  • Upload your catalogues and sold prices

Cloud-based, all-in-one solution

The Go-Auction system is 'cloud-based', so all you need is a web browser to access it.

  • It's cloud-based, so we can handle the setup, support and monitoring of your system and website.
  • Hosting is included as part of your Go-Auction monthly fee.
  • Daily, off-site backups of your website and data.
  • Hosted on our own, UK-based webservers, ISO accredited with advanced security.

Absentee bidding & Wishlist

Go-Auction makes it easy for your customers to register and submit bids before your auction.

  • Online registration - your customers can register to bid through your website.
  • Customers can bid on auctions you've marked as open for commission bidding.
  • Bid amounts are permitted according to the bidding increments/minimum bid percentage you've set up. 
  • Emails are automatically sent to the customer and to you confirming the bid.
  • Dedicated screen in the admin system where you can view and download bids. 
  • Customers have a 'My Account' area where they can view their current bids. 
  • Wishlist where customers can gather lots of interest to them. 

Fully customisable

The Go-Auction system can be completely customised to suit your exact requirements. 

  • Set your bid increments, minimum bids and buyers premium rates
  • Set 'lot categories' to suit your auctions and the type of goods you sell
  • Email templates let you control the content of emails that are sent by the system

Superb support

With both our Go-Auction packages, you'll get a superb support service. 

  • With Go-Auction Lite, you'll get up to 2 hours per month to talk to a Go-Auction expert (capped at 5 requests per month)
  • With Go-Auction Plus, a Go-Auction expert (dedicated to your account) will work with you on your website for 7 hours per month. 
  • If you need extra support - no problem, you can purchase it on a 'pay as you go' basis. 
  • A dedicated support portal for you to raise and monitor any support issues. 

Flat monthly fee

You'll know exactly where you are with pricing, no hidden charges.

  • One-off set up fee. 
  • Flat monthly fee of £300 + VAT for Go-Auction, and £575 + VAT for Go-Auction Plus. 
  • Pay monthly
  • Rolling 30-day contracts available 
  • 12-month contracts offer a 5% discount on your flat monthly fee (you can still pay monthly)

Want to know more?

Complete the form below to talk to one of our team about how Go Auction can help your sale room.